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Trinidad and Tobago’s KajFAB Femmes

 

Trinidad and Tobago’s KajFAB Femmes got its first taste of the new Kaj Resort 13/14 collection, Tribu Sauvage, at the 2013 Trade & Investment Convention (TIC 2013). Kaj Designs was featured along with other leaders in Trinidad and Tobago’s fashion sphere at the Ministry of Trade, Industry and Investment (MTII) Boulevard from Friday June 14, 2013 at the Hyatt Regency Hotel.

In a pioneering move, the Tobago fashion house marked history with the May launch of Tribu Sauvage in USA and Singapore. Kaj blazed a trail as the first Tobago brand at ENK International’s exclusive fashion tradeshow, Intermezzo Collections, a staple of the US fashion trade circuit. With its humble Intermezzo debut, Kaj successfully captured the attention of New York’s leading fashion industry publication, The Daily Front Row. Amidst more than 900 of the world’s foremost fashion brands, Kaj was featured in TheDailyFrontRow.com’s haute highlights alongside Alice and Olivia, Nicole Miller, L.A.M.B. and Rebecca Minkoff.

The brand later led as the first Caribbean brand to exhibit and show at the international fashion tradeshow, BLUEPRINT, during Singapore’s fashion week, Asia Fashion Exchange (AFX). With its runway debut at BLUEPRINT, Kaj’s simple creations of bold tribal infusions set against a backdrop of wild animal and camouflage prints stood out among the pervading contemporary Asian aesthetic.

Fresh on the heels of a successful international launch, KajFAB Femmes may look forward to the placement of its resort line at Manhattan’s trendsetting showroom and online boutique, Lion’esque Style, from July 2013. While in its homeland, the Kaj team eagerly anticipated exhibiting from Friday June 14 to Saturday June 15 on the MTII Boulevard at TIC 2013 where customers were offered discounts on select items.

Additionally, on Friday June 14, Tribu Sauvage graced the catwalk during a special presentation which featured the latest works of Anna White, Christian Boucaud, Claudia Pegus, Delia Alleyne, EcliffElie, the Fashion Entrepreneurs of Trinidad and Tobago (FETT) Collective, Heather Jones and Sharon Christopher.

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Photo captions and credits:

All photos courtesy Kaj Designs

Kaj 1 – BP Runway: Tribu Sauvage makes its runway debut at BLUEPRINT during Singapore’s fashion week, Asia Fashion Exchange (AFX). Sleeveless raglan maxi dress.
Kaj 6 – BP Runway: Tribu Sauvage makes its runway debut at BLUEPRINT during Singapore’s fashion week, Asia Fashion Exchange (AFX). Fertility tank dress.
Kaj 10 – Tribu Sauvage: Kaftan.

Kaj Designs Tribu Sauvage at BLUEPRINT

Kaj Designs, Tobago’s premier fashion house, will lead the Caribbean as it unveils its latest resort collection, Tribu Sauvage, at the international fashion trade show, BLUEPRINT, in Singapore. From May 16 to 19, 2013, Kaj will join Asia’s finest as the first Caribbean brand to exhibit and show at the core of Singapore’s fashion week, Asia Fashion Exchange (AFX).

In its fourth year, BLUEPRINT, is the only Asian fashion trade show that specializes in launching pre-spring collections. While curating fresh and forward menswear, womenswear and accessories from Asia’s most-talented emerging and established designers, BLUEPRINT also attracts leading international brands set on penetrating Asian markets. As one of BLUEPRINT’s mid-luxury brands, Kaj will be in the company of Yacht 21 of Singapore, Akiko Ogawa of Japan, Religion Clothing of the UK, and Creazioni Antonella of Italy.

BLUEPRINT’s calendar of events includes a two-day shopping and lifestyle event, EMPORIUM, from May 18 to 19, 2013 where fashion lovers can look forward to culling samples, limited edition items and off-season collections. The Tobago brand was honoured to win its bid to host one of six runway shows that will take place over the four-day fashion event. On May 16, 2013, Tribu Sauvage will make its runway debut to an audience of buyers and media including David Jones of Australia, Harvey Nichols of Hong Kong, Edition of Japan, Vogue Japan, Vogue Italia, Harper’s BAZAAR UK and Senken Shimbun of Japan.

“We are very excited to welcome Kaj Designs on board BLUEPRINT Trade show and EMPORIUM this year. The bold and eclectic brand celebrates the dynamism of diverse cultures – an outlook that we at BLUEPRINT share. We look forward to hosting them in Asia and expanding their reach into new markets,” shared Tracy Phillips, Project Director of BLUEPRINT.

Kaj‘s newest collection marries luxury with the appeal of simple designs that jet set from a relaxing resort setting to fast-paced city life. For the discerning woman, Tribu Sauvage juxtaposes bold tribal infusions against a backdrop of wild animal and camouflage prints. The collection goes from everyday to evening in jersey knits and indulgent silk blends that gently hug the contour.

With a sound business strategy and dynamic marketing tactics, Kaj is focused on establishing a stable presence in Asian markets. “I am excited yet I feel a sense of responsibility to display the Caribbean to these vast Asian markets. This is a stepping stone for the Caribbean to be at the fore of international fashion,” asserted Kaj’s designer, Ayoung-Julien.

To the sophisticated woman who confidently asserts her sense of style, Kaj’s newest creations deliver understated sensuality. Explore a haven of style with Kaj Resort 13/14 at BLUEPRINT. Visit Kaj Designs at booth A15 and discover the KajFAB safari of Tribu Sauvage. To learn more about the brand send an email, call (868) 639-6KAJ(6525) or visit us online.

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